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  • Mark Zanders

Reverse Engineering

The views portrayed in this Reverse Engineering blog post are subject to change at any time based upon market or other conditions and are current as of April 9th, 2020. While all material is deemed to be reliable, accuracy and completeness cannot be guaranteed.

“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” – Albert Einstein

Reverse engineering. Yes, we want you to think about how you want the story to end before it begins.

The engineering design process is a series of steps that guide engineering teams as they solve problems. The design process is iterative, meaning that engineers repeat the steps as many times as needed, making improvements along the way as they learn from failure and uncover new design possibilities to arrive at great solutions.

  • Define your problem

  • Do your background research

  • Specify requirements

  • Brainstorm, evaluate, and choose a solution

  • Develop and prototype solution

  • Test solution and obtain data

  • What works? What doesn’t work? WHY?

  • Re-test Solution (a positive sample set is a compelling message)

  • Solution equates to success

  • Communicate results

AFZA Capital had a recent inquire on our thoughts around IPO’s. With that, we want our entrepreneurs to understand that we can sometimes learn about the best path forward by working backward. If this is your companies’ vision, the most important question is based on if you are setting the proper foundation to build this outcome? Supporting and building companies that have social impact is AFZA’s top priority. And although we are for-profit, we have positioned the phrase of patient capital. We want to work with you for the best viable outcome.

As our journey begins, it is important that we convey to our entrepreneurs that a company’s path forward has endless options.


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