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  • Mark Zanders

Effective Communication for an Entrepreneur

The views portrayed in the Effective Communication blog are subject to change at any time based upon market or other conditions and are current as of February 22, 2021. While all material is deemed to be reliable, accuracy and completeness cannot be guaranteed.


“The most important thing in communication is to hear what isn’t being said.” - Peter Drucker

Effective communication is a pre-requisite trait for every enterprise to taste success at an accelerated pace. Entrepreneurs often struggle to apprehend their true potential without good communication attributes. The reality is that the most people negate acquiring good communication skills over the importance of accomplishing technological skills which may impede the business profitability. The opening sentences are as direct as we can be and we, at AFZA Capital cannot stress the importance of communication. We understand that it is not fun or easy to communicate all results. However, effective communication strategies and execution facilitates enterprise decision making.


People thrive off positive news and good decisions boost business agility and offer a competitive edge to a company. An entrepreneur should master the art of prompt yet wise decision making to avoid unnecessary delays and hold-ups that may produce disastrous outcomes for business growth. Therefore, it is prudent to communicate all the decisions to employees, clients, and stakeholders to maintain transparency and to seek valuable suggestions.


Sharp communication evolves innovation and creativity within the business by inculcating new ideas and experiences. We encourage healthy discussion and exchange of information inspire augmented cognitive skills by unveiling every spectrum of imagination. Creativity produces phenomenal results in employee’s productivity and encourages them to manage their work with more efficacy. Allowing others to discuss their ideas and opinions widen prospective work-outline to achieve significant success. Moreover, it resolves existing problems and fixes them in an optimistic approach.

Communication studies state that our daily communication breakdown is as follows:

  • 9 percent writing

  • 16 percent reading

  • 30 percent speaking

  • 45 percent listening

It is important to note, how important listening is and how much it makes up of effective communication. Yet, most of us are terrible listeners. The reasons vary, from being distracted by our own internal monologues to superimposing meaning on what’s being said before we allow others to finish. Instead, try this: focus on the person speaking, and verbally play back a summary of what was said to make sure you understand, before proceeding to build on the conversation with additional points.


In closing, we want to hear from you and encourage communication.

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